So
you've written an ebook. Now what?
Ebook writing,
like book writing, can be a lucrative way to sell your
products and services, as well as vary the offerings on your website.
The advantage of
selling ebooks is that you can automate the process
from start to finish. Once you've written your ebook, all you have to
do is create a sales page, set up your payment processing, and you're
in business.
You probably know
already that you should write a press release, as
well as articles, and submit them to the appropriate directories. These
two techniques will help you get the word out about your new ebook.
However, have you
considered these techniques?
1. Submit to Ebook
Directories
There are at least
20 different ebook directories on the internet. This
doesn't include the directories you can submit your ebook to if you are
selling your ebook.
You can create a
sample chapter or a sample of your ebook and submit it
to the free directories. This will help you build backlinks to your
website, as well as give your ebook a better exposure.
2. Sell on Lulu - www.lulu.com
If you want to use
the real power of leverage, you can sell your
product on Lulu. Lulu allows you to upload unlimited manuscripts for
free and set them up to sell them. You can also offer a print version
of your ebook, as well as audios or videos. This allows you to expand
your product line very easily.
Lulu handles the
sales process from start to finish for you and sends
you a check each month. Lulu takes a 20 percent commission on each sale
and you get the rest.
For a small fee,
you can use global distribution and get your ebook in
all of the major online bookstores.
3. Start an
Affiliate Program
An affiliate
program is another powerful form of leverage you can use
to sell your ebook. By using an affiliate program, you can build your
own sales force to sell for you. Although you will need to pay
commissions, this is a passive form of sales for you, and you make
money from the efforts of others.
When you use the
right affiliate program management software, you can
build valuable backlinks to your website. This will raise your rankings
in the search engines and maybe give you some extra traffic and sales.
4. Get Reviews
This is actually a
combination of affiliate programs and joint
ventures. Depending on who you ask to review your new ebook, you could
walk away with all of the profits.
Some sites are
looking for new material to talk about, not join your
affiliate program or joint venture. By finding reviewers for your new
ebook, you can build backlinks, create a buzz about your new ebook, and
further increase your network of passive traffic.
When looking for
sites to review your ebook, use a site like Alexa to
help you find high traffic sites on your topic. Search the sites for
reviews and contact site owners.
You can also use
the following sites to get you started:
Blog Critics - www.blogcritics.org
About - www.about.com
Bella Online - www.bellaonline.com
How you promote
your ebook is up to you. The harder you promote, the
more sales you are likely to make.
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