Have you ever wondered how those marketers
that give away ebooks and reports actually benefit from doing so? It
might seem a little strange that someone would put their time and
effort into creating a quality product and then just give it away for
nothing but there is an excellent reason for marketing this way, you
see, those free ebooks will generate sales and leads for years to come,
all on the backend.
What is the purpose of a free ebook? The purpose is to drive traffic to
a website that will result in sales, subscribers, Adsense clicks or any
other goal you may want to achieve. The main purpose for a free ebook
is to generate leads for a paid product, you would pre sell by
explaining advantages and benefits subtly in the ebook and generate
leads by providing links within it.
How do I create one? let's say you have a product about gardening that
you sell for $47, you could then write a short report that would
compliment that product such as a review, a short extract of it, a
short report about gardening that would not go into as much detail as
your paid product, the point is that it is very relevant to your paid
product but does not have as much value, I mean you don't want to give
away a free ebook that reveals all the methods contained in your paid
one, you just want to generate interest for it.
How do I distribute it? You can distribute a free ebook in a number of
ways such as in your signature file at forums, to your email
subscribers, free ebook directories, your website, arranging joint
ventures with other marketers, there are many different ways to
distribute, you just have to find where your target audience is and
offer them your product, most people love to get stuff for free so you
shouldn't have to much trouble trying to get them to take it.
How do I get my ebook to go viral? Viral marketing is one of the most
powerful ways to market online. The goal is to get your ebook to spread
as far as possible and reach as many prospects as you can so you should
give people a reason to pass your information on to others for you.
This can be done by allowing people to "rebrand" your ebook, basically
you allow them to replace the links to your products with their
affiliate links and therefore the people who pass on your ebook can
actually make money doing so. If people have a good reason to pass your
product on, then they more than likely will.
Free ebooks can be an extremely effective way to advertise your website
and products and if you can put the effort in and make a great product,
then it is possible it will generate you sales and leads for years to
come.
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